NIMITHA DAMODARAN

The current COVID 19 has disrupted the sanity of the masses, compelled them to make a halt. It has deeply affected the economy and economic engines. People who ran for several errands earlier don’t have a thing to do now. Of course, it has rotten the situation. But if we take out some time to introspect, we can make changes and bring a difference. Fortunately, there are still ways to grow using social media marketing.

Why use Social Media Marketing?

There is a sharp rise in the demand for online content as masses are still trying to make a way out to survive this Pandemic by investing time efficiently. There’s a roar for online quality content because of this reason. Influencers came up with Budget-Friendly and Effective Partners: Influencers know how to be in the game and still perform well besides the calamity that had shut everything down. They realize the fact that the economy had sunk and people aren’t left with enough money-generating ways. As they have a way with online marketing and know what would best suit both the parties’ needs. Not to defy the fact, it had equally affected even the influencers to a large extent, which compels them to accept and negotiate on deals that they wouldn’t on a normal day.

The small effort and Big Outcome:

There’s a requirement for online marketing because of its cost-effectiveness, which yields excellent outcomes. The secret lies behind understanding the need for producing contents that would interest most of the audiences online. Being witty and humorous would create higher chances of success.

Ways to Fuel Up Social Marketing During Covid19

Grow Your Accounts:

It’s not the right time to expect profit or conversion as the money flow had shrunk and requirements reduced to a great extent. You can use this Pandemic to grow your account by increasing the number of quality contents and followers.

Collaborate with influencers:

Influencers or media personalities make an enormous impact on the buying decision of the consumers, which is evident. This pandemic has compelled businesses to look for alternatives, as it has worsened the scenario by providing them with fewer options.

Reason to implement Influencer + Social Marketing

COVID 19 has disrupted the sanity of each individual. Trading companies bore huge losses because of the deteriorating situation. It surely provides ample space to Influencer+Social Media Marketing to take over.

Let give insights to it, how?

1- More engagement in Digital Content:

The USA inclined towards digital content increased during the past calamities and the same seems to happen now. In a survey, it cited that streaming hit to 61% in 2016 during the New York Snowstorm and 2017 during Hurricane Harvey. Video streaming has ballooned by 12% during the first week of quarantine because of Corona Virus. Web traffic increased by 20% in one week after it declared the quarantine because of the massive outbreak of corona virus. Engagement towards gaming was most seen as video game usage has gone up by 75% in a week during the pandemic.

2- Digital Marketing does not require meeting up in real-time:

Digital marketing is based online, which does not require any interaction in person.

3-High demand for Content:

The need of the hour is for the quality contents because of the high usage and engagement to reach a maximum number of people. All the meet-ups or product shoots are cancelled however influencers have the calibre to create quality contents on your behalf and present it to their already build up audience base.

4-Decent Influencer Price:

Because of the outbreak, Influencers also realizes the fact of going short on work. This made them come on common ground by partnering with brands in a much lesser price.

5-Influencers want to bring a difference:

Anything coming from influencers affects the audience base. You can use it to your favour by creating informative contents in this pandemic such as.

How to stay healthy and focused? Or How to take precaution during COVID 19?

The situation will submerge and bring a better perspective on life. The world is paranoid as it has littered situation and dragged everything down. The Mantra is to remain focused and productive.